What’s the idea of service design?
September 20, 2006
As a first stab, I would like to suggest a short statement on service design:
I guess, retro-actively the idea of service-design would be best described as delivering on the promises that are being made by advertising and PR. We could expand the concept to ‘experience design’ which then would take a broader viewpoint and include products and services.
As always, all the stakeholders of a company need to be taken into account: Shareholders, staff, governments, the environment etc.
Bringing it to the point, I assume, it would be good to speak of
- customer centered
- revenue focused
- manageable
- strategically sustainable
- environmentally friendly
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