What is a service?

I think, Wikipedia provides an excellent definition and introduction to services. I only quote the key attributes here, but the whole article is certainly worth a read.

What’s the idea of service design?

As a first stab, I would like to suggest a short statement on service design:

I guess, retro-actively the idea of service-design would be best described as delivering on the promises that are being made by advertising and PR. We could expand the concept to ‘experience design’ which then would take a broader viewpoint and include products and services.

As always, all the stakeholders of a company need to be taken into account: Shareholders, staff, governments, the environment etc.

Bringing it to the point, I assume, it would be good to speak of

• customer centered
• revenue focused
• manageable
• strategically sustainable
• environmentally friendly

The first time always hurts a little…

Alright. Today was the first time that I was able (and priviledged, I have to add) to participate in a Service Design session. I am sure you understand that the client and the nature of the service are not being disclosed here. It was in the area of technology, web technology to be exacter.

On design

This just quickly as a quote on design definitions. It is taken from Ralf Beuker’s weblog, which I very much appreciate and warmly recommend to all of you:

‘Design’ is about conversations and accordingly successful design is always embedded in the conversation (let it be directly/indirectly) with the customer/user context. Usability (Can I use it?), Usefulness (Would I use it?) and Emotion (Do I want to use it?) of a product or service are the ultimate benchmark criteria. On the other hand ‘Design thinking’ stimulates issues on Feasibility (Can we produce it?), Suitability (Should we produce it) and Acceptability (Do we want to produce it?)

Experience Design – Definition by Nathan

While everything, technically, is an experience of some sort, there is something important and special to many experiences that make them worth discussing. In particular, the elements that contribute to superior experiences are knowable and reproducible, which make them designable.

Aiming at the sun in Service Design

This is a blog about Service Design. The aim is to collect information and thoughts about what goes on in the ‘scene’ and mainly to teach myself about this extraordinaly exciting area of creative business. I will try to post at least one thing per day, but that might prove too ambitios. Let’s see.
If you would like to contribute, please feel encouraged to post a comment or email me, if you would like to contribute more…